The Hunger Games: Mockingjay - Part 1 ( Lawrence, 2014):
- The conventions that this trailer follow is that it has the distributor's name at the beginning of the trailer. Also it has the green background message which says that the trailer is approved for appropriate audiences. Another is that the convention is that it shows some of the characters in the film with their voices. It also includes background music and finally, at the end of the trailer, it shows the audience the name of the film.
- I think that the target audience for the film is mostly for young adults due to the genre, the violent scenes and also the soundtrack.
- The distributor has picked out some of the tense scenes in the film such as scenes where they show what weapons will be used and even scenes where they are shown being used. also the use of soundtrack. They used music from the film and also the use of colour. The trailer contains very dark colours and colours associated with fire such as red and orange.
- My personal response for this trailer is that I truly think that this is targeted for young adults because with the scenes, sound and genre, it makes the film look very tense and action packed and I also think that it's not just for young adults but I also truly think it's for people who are into the action/science fiction genre due to the mise-en-scene we see in the trailer.
Production Company: COLOR FORCE
Distribution Company: LIONSGATE
Budget: $125 MILLION
Box office: $755.4 MILLION
Official Website: https://www.lionsgate.com/movies/mockingjaypart1/
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